99 francs

3.5
En ce temps-là, on mettait des photographies géantes de produits sur les murs, les arrêts d'autobus, les maisons, le sol, les taxis, les camions, la façade des immeubles en cours de ravalement, les meubles, les ascenseurs, les distributeurs de billets, dans toutes les rues et même à la campagne. La vie était envahie par des soutiens-gorge, des surgelés, des shampoings antipelliculaires et des rasoirs triple-lame. L'œil humain n'avait jamais été autant sollicité de toute son histoire: on avait calculé qu'entre sa naissance et l'âge de 18 ans, toute personne était exposée en moyenne à 350 000 publicités. Même à l'orée des forêts, au bout des petits villages, en bas des vallées isolées et au sommet des montagnes blanches, sur les cabines de téléphérique, on devait affronter des logos " Castorama ", " Bricodécor ", " Champion Midas " et " La Halle aux Vêtements ". Il avait fallu deux mille ans pour en arriver là.
Available Languages
Original Series
Year of the Publication
Publication Date
Published July 31st 2004 by Gallimard (first published August 2000
Original Title of the Book
99 Francs
Number of Pages
304

Community Reviews

Post your Comment
You should enter site to post the commentary
gave it

If he 's less drunk he may even make sense, but he 's still so annoying and yelling so loud that you just turn around and leave for whatever made up reason.Look, Beigbeder does make sense and I bet in 2000 this book was really fresh and much shocking ( although Houellebecq did pretty much same thing in 1998 in his The Elementary Particles and did it much much better).

gave it

This story tells us how powerless we are in the ands of media sharks if we spend most of our time watching the box.

They show you modern technologies, which you should buy all the time, like the cell phones.

gave it

You read about cocaine, prostitutes, fraud and people who trick your mind to get richer and richer, so obviously, you would n't find your new favourite character in there.

The main villain, Octave, is compelling, even though he 's amusing, but the hings he did made me cringe so much.

I 'd read anything by this author now, because I absolutely love his writing style.

gave it

99 francs is Beigbeder 's reckoning with the advertising industry.

Excesses are the way out of the emptiness.I reread this book after I saw the movie on TV.

The movie stays close to the book with only a few changes necessary to make it work as a movie or to condense the plot into two hours.

Books with the same Original Series

199.000 lei
Au secours pardon

Books with the same Year of the Publication

California: A Sketchbook
Rimbaud: A Biography
He Shall Thunder in the Sky
Robbins Basic Pathology (with Student Consult)
Sotto la pelle
NANA―ナナ― 2
The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't
The Borderland
معماى هويدا
What If? 2: Eminent Historians Imagine What Might Have Been

Books with the same Authors

L'amore dura tre anni
Au secours pardon
Un roman français
Mémoires d'un jeune homme dérangé
Francuski roman
L'amour dure trois ans
Un roman francez
199.000 lei

Books with the same Categories

Invincible
The Arctic Patrol Mystery
The Master Magician
Vanilla Beaned
Broken Angels
Omnibus: The Dressmaker, The Bottle Factory Outing and An Awfully Big Adventure
Here To Stay
Bad Island
Wilderness Target
War Brides

Same Available Languages

L'oeuf de jade
Érasme
Fruits Basket, Vol. 22
Charlotte
Les enfants de jocaste
Le Banquet
Le Cercle des poètes disparus
L'homme-tigre
Once and for All
Iphigénie

About Authors

© Montage Publishing