I didn ’ t know much going in, so it was a surprising read.This book promises to help you identify all the forms of persuasion and also teach you tactics to respond or counteract various forms of persuasion.
The ook does a great job of identifying the various forms and persuasion and the 4 persuasion phases: pre-persuasion, communicator credibility, message delivery and emotional appeals.
Sales increased by a huge percentage.The book closes by sharing ways to avoid malicious types of persuasion:1.
Interesting ways of doing so are helping them understand the key differences between what is advertised and what the product actually offers.
Demand TV shows that bring together marketers, customers, and corporation to discuss the unfair practices of persuasion pertaining to advertising.Let me discuss the four phases briefly: Pre-persuasion: This involves setting the stage for your persuasion; mainly context.Communicator credibility: This speaks to the manufactured or real credibility of the person delivering the message.How the message is delivered: This focuses on the different techniques such as packaging, self-selling, repetition, singing ( distraction), one-sided vs.
two-sided debate.Emotional appeals: This speaks to how individuals receive the messages.
That a great pat to persuade.
It is one way various religions and marketing firms have been unable to take advantage of people.
Committed heart: This is another astute way of persuading.
The leader ’ s requests slowly escalates; the current request is usually a tad more ridiculous than the last.Practice what you preach: Another way to persuade folks is to get them to spread your message, and then turn around and ask them if they applying those principles in their daily lives – booyaaa! Scarcity: Want to spark interest in something?
Looking the part is key, fit, speaking confidently and becoming an expert in various disciplines.When it comes to message delivery, this is key as well.
It gives them the impression that you are ware of the rguments against your proposal.I would also need to agree on which emotion to appeal to: fear, granfallon, guilt, reciprocation, step-by-step commitment, leading by example, or scarcity.