Age of Propaganda: The Everyday Use and Abuse of Persuasion

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Americans create 57% of the world 's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the istory of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on fea and false allegations.
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Original Series
Year of the Publication
Publication Date
Published March 14th 2001 by Holt McDougal (first published October 1st 1991
Original Title of the Book
Age of Propaganda: The Everyday Use and Abuse of Persuasion
Number of Pages
432

Community Reviews

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gave it

I didn ’ t know much going in, so it was a surprising read.This book promises to help you identify all the forms of persuasion and also teach you tactics to respond or counteract various forms of persuasion.

The ook does a great job of identifying the various forms and persuasion and the 4 persuasion phases: pre-persuasion, communicator credibility, message delivery and emotional appeals.

Sales increased by a huge percentage.The book closes by sharing ways to avoid malicious types of persuasion:1.

Interesting ways of doing so are helping them understand the key differences between what is advertised and what the product actually offers.

Demand TV shows that bring together marketers, customers, and corporation to discuss the unfair practices of persuasion pertaining to advertising.Let me discuss the four phases briefly: Pre-persuasion: This involves setting the stage for your persuasion; mainly context.Communicator credibility: This speaks to the manufactured or real credibility of the person delivering the message.How the message is delivered: This focuses on the different techniques such as packaging, self-selling, repetition, singing ( distraction), one-sided vs.

two-sided debate.Emotional appeals: This speaks to how individuals receive the messages.

That a great pat to persuade.

It is one way various religions and marketing firms have been unable to take advantage of people.

Committed heart: This is another astute way of persuading.

The leader ’ s requests slowly escalates; the current request is usually a tad more ridiculous than the last.Practice what you preach: Another way to persuade folks is to get them to spread your message, and then turn around and ask them if they applying those principles in their daily lives – booyaaa! Scarcity: Want to spark interest in something?

Looking the part is key, fit, speaking confidently and becoming an expert in various disciplines.When it comes to message delivery, this is key as well.

It gives them the impression that you are ware of the rguments against your proposal.I would also need to agree on which emotion to appeal to: fear, granfallon, guilt, reciprocation, step-by-step commitment, leading by example, or scarcity.

gave it

If you notice you are having an emotional response to a communication, ask “ Why? ” Look for things that might induce emotions, such as a false commitment, a “ free ” gift that makes you feel obligated, a scarce item that induces feelings of inferiority, a we-they distinction that elicits the granfalloon ( arbitrary group), or speeches that make you feel fearful or guilty.

Ask such things as: “ Why is this person telling me this information? ” “ What does the source have to gain? ” · Think rationally about any proposal or issue.

· Support efforts to protect vulnerable groups such as children from exploitative persuasion.

We often take for granted the nature of capitalism, thinking that is it just “ majority rule ” or “ the freedom to do our own thing. ” A democracy is a characteristi of social relations that encourages deliberative persuasion ( not propaganda) and respects the rights and esponsibilities of all citizens.

The hallmarks of a democracy ( as opposed to an autocracy) include the following: 1) Communication is decentralized, with multiple sources of information; 2) authority and power are constrained by a system of checks and balances; 3) agendas and goals are established through discussion, not be leader fiat; 4) there is a reciprocity of influence between leaders and citizens, as opposed to unidirectional influence from elites; 5) group boundaries and roles are flexible, as opposed to there being a rigid social structure; and 6) minority opinion is encouraged as a means of obtaining a better decision, and the rights of those in the minority are protected.

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